Wonder whether marketing automation planning can really help all that much in building your business? The answer is a wholehearted YES! It can. Let’s look at an example to illustrate how.
Let’s say you have actually done more in your business than the average business owner by collecting the contact information of prospects that had an interest in your products or services.
So you started a list, but what have you done with the list? Did you send emails, newsletters, direct mail letters, catalogs, and more regularly? Or did you just let your list sit idle?
If you did send follow up marketing to these prospects, did you do it manually? Did it take you hours and hours to address all of those postcards you sent out in your last mailing?
Well if you had marketing automation set up from the second you received a prospect’s contact information, you wouldn’t have to worry about any of this. Why? Because your follow up marketing would run practically on autopilot.
Marketing Automation Example
A prospect comes into your business to look at a big ticket item he’s interested in.
Your salesperson gets the prospect’s contact information in exchange for a free guide on what to look for when purchasing this big ticket item.
The salesperson enters the prospect’s contact information into the marketing automation system.
Marketing Automation Follow Up Begins
- Day 1 – System automatically sends an email to the prospect thanking him for the visit.
- Day 3 – Prospect receives a postcard that the system automatically printed, labeled, and put into day one’s outgoing mail.
- Day 7 – Reminder pops up on salesperson’s computer screen that it’s been seven days since prospect visited store and it’s time to make a sales call.
- Day 8 – System automatically sends another email to the prospect with a special discount offer.
- Day 10 – The prospect goes back to the store with his email offer and purchases the big ticket item.
All Practically On Autopilot
By offering the prospect the free buyers guide in exchange for his contact information, you had the ideal opportunity to follow up with him practically on autopilot with marketing automation.
Without marketing automation, this prospect may not even have returned to the store to make the purchase. When he was ready to buy, he may have bought somewhere else.
The marketing automation follow up kept the store vividly in the prospect’s mind, and that lead to the store getting the sale.
Get Started With Automation
Marketing automation is a whole lot easier than you might think. With Four Step Marketing set up for you, you’ll wonder how you ever got along without marketing automation.
Want to learn more about marketing automation? Then give us a call toll free at 855-504-8077 for a free 30 minute no obligation consultation.
Each day you don’t follow up with your prospects is a day you lose a sale to your competition. Make follow up easy with marketing automation from McCombie Marketing Solutions.